5 Tips for Writing Job Postings That Stand Out

Writing job postings that stand out and encourage the best candidates to apply is more important than ever. These tips can help you get started.

Tens of thousands of jobs are posted online every day on both general and career-specific boards and apps. But how do you write a posting that stands above the rest? And how do you make sure you only get worthwhile responses?

Writing job postings that are accurate and appealing takes time, but these 5 tips can help you get started so you are not only getting attention but also reaching the best candidates.

Draw Them In

Open with a strong, descriptive paragraph. You can use this to briefly explain who your company is, what you do, and why this person should be excited to work with you. This can be an easy springboard into what you are looking for. Have fun with these introductions but keep it concise - 4-5 sentences maximum. Ideally, keep it to 3-4 sentences.

Be Specific About What You Want

Work with the hiring manager or team lead to understand the specific requirements for the role. If you need someone with experience in Java and J2EE development technologies, make sure you say that instead of just saying something like “software development experience.” The more specific you are, the fewer resumes of unqualified candidates you will receive. 

Be Firm

Make sure you explain that your requirements are firm. This will prevent the “long-shot applicants” from filling up your inbox. They’re called “requirements” because they are “required” so don’t be afraid to address this.

Avoid Too Much Industry Jargon

“Looking for a PL/Sr. SA with ATS experience.” What? Too many acronyms - way too many. Write things out and if it proves to be too long, then cut back. Be specific about what you want, but at the same time you need to be understandable. Make sure your job posting can be understood by someone who doesn’t already work for you.

Make it Look Nice

Make your posting pleasing to look at; all text should be in the same font in the same size and should be nicely organized. The look of your post is the first impression that a candidate will get so make it count. After all, you wouldn’t show up to your first meeting with the job candidate in a wrinkled outfit with your shirt on backwards, would you? Make sure your post looks neat, is well put together and is easy to read. I recommend using bullet points and breaking it into several sections for readability.

There is a lot of competition out there, but you can make yourself stand out by having exceptional job postings. Keep at it, show off what your company has to offer and make sure the candidate knows what you expect from them. You’ll find that next employee of the month in no time.

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